This workshop is ideal for individuals that have limited exposure to the marketing of prescription medicines.

The day is specifically designed to introduce delegates to the nature of marketing activities and the way in which companies manage compliance. The course will ensure delegates understand the nature of the role of field based staff such as sales representatives and MSLs and the shape of the material and techniques they utilise. During the day delegates will cover meetings, press releases, adverts and communications with the public.

Reviewing materials and activities for Code compliance requires a thorough knowledge of the relevant aspects of the Code to enable the Reviewer to ask the right questions. It also requires the ability to understand, deconstruct and validate promotional claims. 

This workshop will expose delegates to a wide range of materials and activities including promotional materials, meetings and press releases. Delegates will learn what questions to ask and what substantiating evidence is required for each subject. There is a particular focus on Clause 7 to ensure a thorough understanding of how statements can slip into the trap of becoming misleading.

An annual workshop to update Reviewers on the latest Code requirements.