The Code Explained
A User's Guide to the ABPI Code of Practice
The Code Explained is now the fifth edition of the popular book written by our own Managing Director, Steven Gray. It's £50 per copy plus postage.
Steven is recognised as an engaging and articulate author and he brings the ABPI Code to life in this latest book. Packed with advice and examples, The Code Explained should sit on the shelf of every agency, signatory and marketer who works in the UK pharmaceutical industry.